WHAT'S NEW JOIN OUR MAILING LIST CONTACT US  
SCIENTIFIC PROGRAM

| Download & Print Program |

WORKSHOP 3:  MARKETING MANAGEMENT CERTIFICATION PROGRAM FOR AESTHETIC CLINIC
OWNERS AND MANAGERS

November 12, 2021
Orlando, Florida

Join a panel of experts hosted by author and med spa consultant Manon Pilon.

07:30 –08:30

Registration and Continental Breakfast

 

08:30 – 10:30

Concept & Marketing Strategies to Develop Your Successful Business 

  • How to benefit from cross marketing services and products
  • Public relations and advertising strategies
  • Digital marketing strategies including new social media concepts and methods
  • Marketing with cost efficient and effective marketing tools
  • How to choose the right profitable services for today’s medical spas
  • Service options:
  • Most profitable
  • Least profitable
  • Strategic Alternatives
  • Discussion on effective services and product development

 

10:30-11:00

COFFEE BREAK

 

11:00-12:30

Staffing 

  • The importance of the first interview
  • "Must have" qualities of each employee
  • How to motivate employees to improve work performance
  • The value of detailed job descriptions
  • Tips on how to manage staff
  • Compensation structure

 

12:30-13:30

LUNCH

 

13:30 – 15:00

New Ideas to Make Your Business Profitable
  • Learn how to develop unique concepts to acquire new patients
  • ABC to a successful conversion
  • Retail conversion to increase your revenue
  • First thing first - How to generate new opportunities
  • Top 3 things to do upon conversion
  • Referrals and rewards from existing clients

 

15:00 – 15:30

COFFEE BREAK

 

15:30 – 17:30

NETWORKING WORKSHOP Afternoon roundtable to share key tips for success from around the world.  Learn and share your top secrets for a successful practice!  Tables will be split by subjects and each table will develop the top 10 ideas for success, and then share with the group.

 

       

 

 


| Download & Print Program |

© Copyright 2021 The American Academy of Aesthetic Medicine   Home   Contact Us   Privacy Policy   Sitemap