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| Download & Print Program |
WORKSHOP 3: MARKETING MANAGEMENT CERTIFICATE PROGRAM FOR AESTHETIC CLINIC OWNERS AND MANAGERS
November 13, 2020
Orlando, Florida
Hosted by author and med spa consultant Manon Pilon.
| 08:00 – 08:30 |
Registration and Continental Breakfast
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| 08:30 – 10:30 |
Concept & Marketing Strategies to Develop Your Successful Business
- How to benefit from cross marketing services and products
- Public relations and advertising strategies
- Digital marketing strategies including new social media concepts and methods
- Marketing with cost efficient and effective marketing tools
- How to choose the right profitable services for today’s medical spas
- Service options:
- Most profitable
- Least profitable
- Strategic alternatives
- Discussion on effective services and product development
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| 10:30 – 11:00 |
COFFEE BREAK |
| 11:00 – 12:30 |
Staffing
- The importance of the first interview
- “Must have” qualities of each employee
- How to motivate employees to improve work performance
- The value of detailed job descriptions
- Tips on how to manage staff
- Compensation structure
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| 12:30 – 13:30 |
LUNCH |
| 13:30 – 15:00 |
New Ideas to Make Your Business Profitable
- Learn how to develop unique concepts to acquire new patients
- ABC to a successful conversion
- Retail conversion to increase your revenue
- First thing first - How to generate new opportunities
- Top 3 things to do upon conversion
- Referrals and rewards from existing clients
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| 15:00 – 15:30 |
COFFEE BREAK |
| 15:30 – 17:30 |
NETWORKING WORKSHOP: Afternoon roundtable to share key tips for success from around the world. Learn and share your top secrets for a successful practice! Tables will be split by subjects and each table will develop the top 10 ideas for success, and then share with the group.
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| Download & Print Program |
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