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AAAM LEVEL 2 DIPLOMA COURSE
May 13-17, 2020
Dallas, Texas
Faculty: Alejandro Espaillat, MD (USA); John Kim, MD (USA); David Melamed, MD (USA); Marcelo Suarez, MD (USA); Manon Pilon (Canada)
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Day 1: Wednesday, May 13, 2020. Faculty: Manon Pilon
MARKETING AND BUSINESS STRATEGIES FOR A SUCCESSFUL MEDSPA |
| 08:00 – 08:30 |
Continental Breakfast
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| 08:30 – 08:45 |
Introductions and Objectives of Course Attendees |
| 08:45 – 10:30 |
Marketing Strategies
- Learn marketing strategies and concepts that have transformed medical spas, spas and clinics worldwide
- Learn ways to increase revenue and credibility by offering new approaches
- Learn how to double your revenue and build customer loyalty
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| 10:30 – 11:00 |
COFFEE BREAK |
| 11:00 – 12:30 |
Marketing Strategies continued
- Easy and effective marketing ideas
- How to choose the right services for today's medical spas
- Service
- Most profitable
- Least profitable
- Most strategic
- Effective services and product development
- Benefits of cross marketing services and products
- Public Relations companies and publicity strategies
- Internet strategies
- Efficient and cost effective marketing tools
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| 12:30 – 13:30 |
LUNCH |
| 13:30 – 15:00 |
Staffing
- The importance of the first interview
- "Must have" qualities of each employee
- How to impact employees performance with motivation
- The value of detailed job descriptions
- Tips on how to manage staff
- Compensation structure
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| 15:00 – 15:30 |
COFFEE BREAK |
| 16:00 – 16:30 |
Medical Spa Start-Up Overview
- Feasibility
- Structure
- Business Plan
- Inventory Management
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| 16:30 – 16:45 |
Multiple Choice Assessment Quiz on Medical Spa Marketing |
| 16:45 – 17:30 |
Overview of Objectives & Question and Answer Session |
| 17:30 – 18:15 |
Review of MedSpa Services and Products (Sponsored presentation, not part of the CME activity) |
Day 2: Thursday, May 14, 2020. Faculty: David Melamed, MD
Platelet Rich Plasma (PRP) + Micro-Needling |
| 08:00 – 08:30 |
Continental Breakfast |
| 8:30 – 10:30 |
Introduction
- Concept of Beauty
- Aging: The Prevalent Theory
- When and Why PRP
- When and Why Other Rejuvenation Techniques
- Rules of Rejuvenation
- History of PRP Development in the Last 20 Years
- PRP Mechanisms of Action
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| 10:30 – 11:00 |
COFFEE BREAK |
| 11:00 – 12:30 |
PRP Technique
- Platelet Harvesting
- Reducing Platelets Poor Plasma
- PRP Preparation
- PRP Injection
- Post Treatment Instructions
- Contraindications and Complications
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| 12:30 – 13:30 |
LUNCH |
| 13:30 – 15:00 |
PRP Indications
- Facial Rejuvenation
- Hand Rejuvenation
- Hair Restoration
- Scar Treatment
- Acne Treatment
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| 15:00-15:30 |
COFFEE BREAK
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| 15:30 – 15:45 |
Multiple Choice Assessment Quiz on PRP |
| 15:45 – 17:30 |
Practical Workshop and Hands-On with PRP |
DAY 3: Friday, May 15, 2020. Faculty: David Melamed, MD
ADVANCED BOTULINUM TOXIN TYPE A AND FACIAL DERMAL FILLERS |
| 08:00 – 08:30 |
Continental Breakfast |
| 08:30 – 10:30 |
Introduction: What is Beauty?
Botulinum Toxin A
- Analysis of Facial Beauty
- Pharmacology of Botulinum Toxin A
- Frown Lines and Brow Lifting
- Periocular Rejuvenation
- Periorbital Rejuvenation
- Platysmal Band Rejuvenation
- Hyperhidrosis
- Management of Complications from Botulinum Toxin A injections
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| 10:30 – 10:45 |
COFFEE BREAK |
| 10:45 – 12:15 |
Skin Fillers
- Hyaluronic Acid Fillers for Facial Aesthetic Enhancement
- Calcium Hydroxylapatite Facial Sculpting
- Facial Sculpting with Poly-L-Lactic Acid
- Advanced Volume Restoration of the Lower Face
- Restoration of Lip Volume and Definition Using Facial Fillers
- Advanced Volume Restoration of the Aging Face
- Blunt Facial Cannula Technique
- The Role of Tropical Agents and Regional Blocks
- Management of Complications of Filler Injections
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| 12:15 – 12:30 |
Multiple Choice Assessment Quiz Botulinum Toxin A and Skin Fillers |
| 12:30 – 13:30 |
LUNCH |
| 13:30 – 17:30 |
Live Demonstrations and Hands-on Workshop on Advanced Indications for Botulinum Toxin A and Skin Fillers |
Day 4: Saturday, May 16, 2020. Faculty: David Melamed, MD
PAIN MANAGEMENT and SCLEROTHERAPY |
| 08:00 – 08:30 |
Continental Breakfast |
| 08:30 – 10:30 |
Pain Management
Nerve Blocks
- Facial Nerve Anatomy
- Trigeminal Nerve Anatomy
- Supraorbital, Infraorbital, Maxilar and Mandible Nerve Blocks
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| 10:30 – 11:00 |
COFFEE BREAK
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| 11:00 – 12:30 |
Nerve Blocks
- Facial Nerve Anatomy
- Trigeminal Nerve Anatomy
- Supraorbital, Infraorbital, Maxilar and Mandible Nerve Blocks
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| 12:30 – 13:30 |
LUNCH |
| 13:30 – 15:00 |
Sclerotherapy in Aesthetic Medicine
- Introduction to Phlebology
- Treatment of Telangiectasia and Varicose Veins
- Lifestyle and Conservative Medical Management
- Sclerotherapy
- Vascular Lasers
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| 15:00 – 15:15 |
COFFEE BREAK |
| 15:15 – 15:30 |
Multiple Choice Assessment Quiz on Phlebology |
| 15:30 - 17:30 |
Hands-On Demonstration and Workshop on Sclerotherapy |
Day 5: Sunday, May 17, 2019. Faculty: Marcelo Suarez, MD
COSMETIC DERMATOLOGY & MINIMALLY INVASIVE SURGICAL PROCEDURES |
| 07:30 – 08:30 |
Registration & Continental Breakfast |
| 08:30 – 10:30 |
Introduction to Dermatology |
| 10:30 – 11:00 |
COFFEE BREAK |
| 11:00 – 12:30 |
- Sun Protection of All Skin Types
- Pigment Disorders
- Dark Circles
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| 12:30 – 13:30 |
LUNCH |
| 13:30 – 15:00 |
Acne
- Etiology
- Classification
- Complicationsb
- Treatment
Rosacea
- Causes of Rosacea
- Treatments
Cellulite
Scar Management
Skin Care
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| 15:00 – 15:30 |
COFFEE BREAK |
| 15:30 – 16:30 |
Minimally Invasive Surgical Procedures
- Excisional Biopsy
- Punch and Shave Biopsy of the Skin
- Subcision for Acne Scars
- Subcision for Cellulite Dimples
- Epidermal Cyst Excision
- Lipoma Excision
- Skin Tag Removal
- Laceration repair
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| 16:30 – 17:00 |
Hands-on Workshop of Minimally Invasive Surgical Procedures (using skin pads) |
| 17:00 – 17:30 |
Multiple Choice Assessment Quiz on Cosmetic Dermatology & Minimally Invasive Skin Procedures |
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