Course Faculty: Manon Pilon (Canada); Marcelo Suarez, MD (USA); John Kim, MD (USA)

• Learn marketing strategies and concepts that have transformed medical spas, spas and clinics worldwide
• Learn ways to increase revenue and credibility by offering new approaches
• Learn how to double your revenue and build customer loyalty

• Easy and effective marketing ideas
• How to choose the right services for today's medical spas
• Service
  • Most profitable
  • Least profitable
  • Most strategic
• Effective services and product development
• Benefits of cross marketing services and prodcuts
• Public Relations companies and publicity strategies
• Internet strategies
• Efficient and cost effective marketing tools

• The importance of the first interview
• "Must have" qualities of each employee
• How to impact employees performance with motivation
• The value of detailed job descriptions
• Tips on how to manage staff
• Compensation structure

• Where to start and how
• What equipment to start out with
• Profitable services

• Venous Disease
  • Incidence
  • Etiology
  • CEAP Classifications
• Anatomy
  • Deep
  • Superficial
  • Lateral
  • Histology
• Venous Physiology
• Venous Pathology
• Venus Insufficiency
  • History & Physical Exam

Pain Management in Aesthetic Medicine

• Definition of pain and different types of pain sensation
• Regional, Local and Topical Anesthesia: Agents and Techniques
  - History and effects
  - Complications and toxicity
  - Blocks, Intravenous Injections, Spinal and Epidural Injections
• General face anatomy
• Facial nerve anatomy
• Trigeminal nerve anatomy
• Supraorbital, Infraorbital, Maxilar and Mandible Nerves Block

• Pigmentary Disorder Management

• Sun Protection of All Skin Types
• Scar Management

Acne
• Etiology
• Classification
• Complications
• Treatment

Rosacea
• Causes of Rosacea
• Treatments

• Cellulite
• Latest Developments in treatment of Stretch Marks

• Advanced Botulinum Toxin Type A Techniques
  • BTA treatment for d-collet-
  • BTA treatment for Masseter
  • Axillary Hyperhidrosis
  • Other indications

• Facial wrinkles classification
• Fillers and techniques revision
  • Facial volume improvement
  • Mid-face treatment
  • Cheek augmentation
  • Chin augmentation
  • Nasal bridge enhancement
  • Lip augmentation
  • Tear trough

• Advanced techniques

• Advanced techniques

PRP and Hair Loss

• Understanding male and female hair loss
• Using PRP for hair restoration
• Other options for hair restoration