Join our mailing list LOGIN


Workshop 3: Marketing Management Certificate Program for Aesthetic Clinic Owners and Managers

November 12 - November 12, 2021 (Orlando, Florida)

USD 495

Course Includes:
  • Workshop Syllabus
  • Workshop Certificate
  • Continuing Medical Education Credits
  • Light Continental Breakfast
  • Lunch
  • Coffee Breaks
Refund Policy

Cancellations must be sent in writing by email to  All eligible refunds will be processed after written request and provided 3-5 business days after approval of the refund.

Note that refunds or credits for cancellation are not provided after October 20, 2021
*Until 45 days before the Event: 20% processing fees on the total registration
*Between 45 to 21 days before the Event: 50% cancellation fees on the amount paid.
*From 21 days (October 20) before the Event date or no show:  No refund.

Hotel Information

Hyatt Regency Grand Cypress
1 Grand Cypress Boulevard
Orlando, FL 32836
Hyatt Regency Grand Cypress Website

The group rate for AAAM's 17th Congress and Pre-Congress Courses is $195/night single or double, exclusive of taxes & fees, current tax rate is 12.5%. The group rate is available until October 11, 2021, and is based upon availability. Please reserve early to avoid disappointment.  To make your reservations, please go to: AAAM 17th Congress Room Reservation Link 

You may also call +1-800-233-1234 to make your reservations under the group rate. Please reference the group code  "G-AAAA" when making your reservations.

**Please Note:  AAAM does not work with nor affiliated with 3rd party booking companies.  To ensure a reservation under the room block, please use the link on this page or call the hotel directly and reference the group code. To book through a 3rd party site/company is to do so at your own risk.

Scientific Agenda
Print Scientific Agenda


November 12, 2021
Orlando, Florida

Join a panel of experts hosted by author and med spa consultant Manon Pilon.

07:30 –08:30

Registration and Continental Breakfast


08:30 – 10:30

Concept & Marketing Strategies to Develop Your Successful Business 

  • How to benefit from cross marketing services and products
  • Public relations and advertising strategies
  • Digital marketing strategies including new social media concepts and methods
  • Marketing with cost efficient and effective marketing tools
  • How to choose the right profitable services for today’s medical spas
  • Service options:
  • Most profitable
  • Least profitable
  • Strategic Alternatives
  • Discussion on effective services and product development







  • The importance of the first interview
  • "Must have" qualities of each employee
  • How to motivate employees to improve work performance
  • The value of detailed job descriptions
  • Tips on how to manage staff
  • Compensation structure





13:30 – 15:00

New Ideas to Make Your Business Profitable
  • Learn how to develop unique concepts to acquire new patients
  • ABC to a successful conversion
  • Retail conversion to increase your revenue
  • First thing first - How to generate new opportunities
  • Top 3 things to do upon conversion
  • Referrals and rewards from existing clients


15:00 – 15:30



15:30 – 17:30

NETWORKING WORKSHOP Afternoon roundtable to share key tips for success from around the world.  Learn and share your top secrets for a successful practice!  Tables will be split by subjects and each table will develop the top 10 ideas for success, and then share with the group.





Copyright © 1999-2021 The American Academy of Aesthetic Medicine. All rights reserved. | Privacy