Workshop: Marketing and Management Certification for Aesthetic Clinic Owners and Clinic Managers

November 10 - November 10, 2022 (Long Beach, California)

Scientific Agenda

WORKSHOP: Marketing and Management Certification for Aesthetic Clinic Owners
and Clinic Managers

November 10, 2022
Long Beach, California

Speaker: Manon Pilon

Gain current knowledge of digital marketing tools and strategies to reach the right market with the right message and deliver impressive results. The Marketing and Management Certification Workshop for Aesthetic and Clinic Managers are recommended to all physicians and medical aesthetic practitioners who own their own clinics and manages their aesthetic practice. Whether you are new in the aesthetic business or long-time practitioner, this workshop is designed to equip you with fundamental understanding of marketing and will provide you with essential tools to get started in the aesthetic industry and grow your business.

Workshops Highlights:

            Unique concepts and marketing strategies that positively transformed aesthetic clinics and medical spas globally        

 

            Comprehensive guide in starting your own aesthetic practice and the essential                          equipment and tools you need

            Building credibility and increasing revenue through novel business approach

            Brand building and growing customer loyalty

            Digital marketing and marketing strategies to boost your success

            Public relations and social media marketing you need to grow your practice

            Essential knowledge in staff management and human relations aspect of the business

 

8:30-9:45        Introduction and participant objectives

9:45-10:30      Successful concept overview

 Learn how to develop unique concepts and marketing strategies that have positively transformed medical-spas, spas and clinics around the world

   Learn different methods to increase revenue and credibility by offering new approaches

   Learn how to build customer loyalty

 

                  Medical spa start up overview

   Where and how should I start

   With what equipment should I purchase

 

10:30-10:45    Coffee Break

10:45-12:30    Digital marketing & marketing strategies to develop your successful business

   How to easily integrate, low cost and effective marketing ideas

   How to choose the right profitable services for today’s medical spas

   Service options: most profitable, less profitable and strategic alternatives

   Discussion on effective services and product development

12:30-13:30    Lunch

13:30-3:00      Concept & marketing strategies to develop your successful business                             

                        “continuation”

   How to benefit from cross marketing services and products

   Public relations and advertising strategies

   Detailed digital social media marketing strategies and campaign

   Setting up your business with cost efficient and effective marketing tool

3:00-3:15        Coffee Break

3:15-4:15        Setting up your aesthetic medicine practice and/or medical spa

   Staffing: The importance of the first interview

   Tips on staff management

   Setting up your med spa: what are the profitable services and products you need to start

   Branding

4:15-4:30        Implementation Review

4:30-5:00        Objectives overview — Q&A period

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