AAAM LEVEL 2 DIPLOMA COURSE
March 4-8, 2015
Dallas, Texas
Course Faculty: Rachel Eckel, MD (USA) David Melamed, MD (USA); Melvin Elson, MD (USA); Marcelo Suarez, MD (USA)
|
DAY 1: Wednesday, March 4, 2015. Faculty: Rachel Eckel, MD
ANTI-AGING AND HORMONE REPLACEMENT THERAPY |
| 07:30 - 08:30 |
Registration and Continental Breakfast |
| 08:30 - 09:30 |
Aging Principles of the Face
- Healthy Skin
- Unhealthy Skin
- The 3 D's of Aging
|
| 09:30 -10:30 |
Vitamin A and Its Role in Anti-Aging
- Cutaneous gains
- Retinol vs retinoic acid
- Reactions and their management
- Eyes
› Tissue
› Causes
› Treatment
|
| 10:30 -11:00 |
COFFEE BREAK |
|
| 11:00 - 12:30 |
Treating Skin of Color
- Understanding the melanocyte/keratinocyte unit
- Common disorders
- Treatment
- Avoiding complications
|
| 12:30 - 13:30 |
LUNCH |
|
| 13:30 - 15:00 |
Advanced Chemical Peel and Laser Resurfacing |
| 15:00 -15:30 |
COFFEE BREAK |
|
| 15:30 - 16:30 |
Advanced Anesthesia in Aesthetics
Procedure Complications |
| 16:30 - 17:00 |
Hair Conditions and Their Treatments |
| 17:00 - 18:00 |
Patient Cases
- Avoiding complications
- Effective management strategies
- Q&A Session
|
Day 2: Thursday, March 5, 2015. Faculty: David Melamed, MD
MARKETING AND BUSINESS STRATEGIES FOR A SUCCESSFUL MEDSPA |
| 08:00 - 08:30 |
Continental Breakfast |
| 08:30-08:45 |
Introductions and Objectives of Course Attendees |
| 08:45 -10:30 |
The Current Aesthetic Market Environment
- Learn about the current overall market trends for cosmetic treatments
- Learn which treatments patients are looking for
- Learn how to maximize your compensation relative to current trends in physician compensation
Maximize Your Opportunity for Success
- Learn key factors for success
- Learn methods of demographic analysis to target growth
- Learn market positioning with multiple profit centers
|
| 10:30-11:00 |
COFFEE BREAK |
|
| 11:00 -12:30 |
Maximize Your Opportunity for Success..continued
- Learn about the current market trends in key services
- Learn how to compare profitability to market trends
- Learn to create effective profit center
|
| 12:30-13:30 |
LUNCH |
|
| 13:30 - 15:00 |
Financial Considerations
- Learn about all considerations from capital requirements to tax benefits
- Learn about options for equipment financing
- Learn how to measure your profitability
- Learn about creating pro forma statements for self-analysis and financing
- Learn about options to make a business plan
|
| 15:00 - 15:30 |
COFFEE BREAK |
|
| 15:30 - 16:00 |
Planning and Implementation
- Learn about common pitfalls and how to avoid them
- Learn how to set up timelines for actions
- Location set up and workflow planning
- Learn about launch strategies for setting up your office
Marketing Plans
- Learn what is marketing and to setup plans with options
- Learn to layout your brochures for services
- Review of various marketing tools
- Learn about advantages of social media: Facebook, Instagram and Twitter
Staffing and Operation Execution
- Learn how to determine your staffing needs
- Learn to train and retrain staff with the right attitude
- "Must have" qualities of each employee
- How to impact employee performance with motivation
- The value of detailed job descriptions
- Tips on how to manage staff
- Compensation structure
|
| 16:00 - 16:30 |
Products, Services and Pricing
- Learn effective services and product development
- Learn about the "must do" services
- Learn the benefits of cross marketing services and products – bundling
- Learn to monitor and analyze performance
|
| 16:00 - 16:30 |
Daily Quiz on Medical Spa Marketing |
| 16:45 - 17:30 |
Overview of Objectives & Question and Answer Session |
Day 3: Friday, March 6, 2015. Faculty: Melvin Elson, MD
COSMETIC DERMATOLOGY |
| 08:00 - 08:30 |
Continental Breakfast
|
| 08:30 - 10:30 |
- Pigmentary Disorder Management
|
| 10:30-11:00 |
COFFEE BREAK |
| 11:00-12:30 |
- Sun Protection of All Skin Types
- Scar Management
- Pigment Disorders
- Dark Circles
|
| 12:30-13:30 |
LUNCH |
| 13:30 - 15:00 |
Acne
- Etiology
- Classification
- Complications
- Treatment
Rosacea
- Causes of Rosacea
- Treatments
|
| 15:00 - 15:30 |
COFFEE BREAK |
| 15:30 - 17:00 |
- Herpetic Diseases
- Cellulite
- Latest Developments in treatment of Stretch Marks
- Scar Management
- Skin Care
|
| 17:00 - 17:30 |
- Daily Test on Cosmetic Dermatology
|
Day 4: Saturday, March 7, 2015. Faculty: Melvin Elson, MD
ADVANCED BOTULINUM TOXIN TYPE A AND DERMAL FILLERS |
| 08:00-08:30 |
Continental Breakfast |
| 8:30-10:30 |
Botulinum Toxin Type A (BTA)
- Advanced Botulinum Toxin Type A Techniques
- BTA treatment for d-collet-
- BTA treatment for Masseter
- Axillary Hyperhidrosis
- Other indications
|
| 10:30-11:00 |
COFFEE BREAK |
|
| 11:30-12:30 |
Dermal Fillers
- Facial wrinkles classification
- Fillers and techniques revision
- Facial volume improvement
- Mid-face treatment
- Cheek augmentation
- Chin augmentation
- Nasal bridge enhancement
- Lip augmentation
- Tear trough
|
| 12:15 – 12:30 |
Daily Test on Botox and Fillers |
| 12:30-13:30 |
LUNCH |
|
| 13:30 – 15:00 |
Practical Workshop and Hands-On Botulinum Toxin A
|
| 15:00-15:30 |
COFFEE BREAK |
|
| 15:30-17:30 |
Practical Workshop and Hands-On Dermal Fillers
|
Day 5: Sunday, March 8, 2015. Faculty: Marcelo Suarez
PHLEBOLOGY/ANTI-AGING AND HORMONE REPLACEMENT THERAPY |
| 08:00 - 08:30 |
Continental Breakfast |
| 08:30 - 10:30 |
|
Aesthetic Medicine & Phlebology
- Venous system
- Varicose Veins
- Spider Veins
- Medical treatments
- Laser treatments
- Surgical treatments
|
|
| 10:30 - 11:00 |
COFFEE BREAK |
|
| 11:00 - 11:30 |
Sclerotherapy
- Definition & Technique
- Substances used
- Patient selection
|
|
| 11:30 - 12:30 |
Live Demonstrations and Hands-On Sclerotherapy |
|
| 12:30 - 13:30 |
LUNCH |
|
| 13:30 - 15:00 |
Anti-Aging and Hormone Replacement Therapy
- Introduction-Theory of Aging
- Measuring Aging
- Nutritional Influences on Estrogen Metabolism
- Progesterone, Testosterone and DHEA
|
|
| 15:00 - 15:15 |
COFFEE BREAK |
|
| 15:17 - 17:15 |
Anti-Aging and Hormone Replacement Therapy…continued
- HGH
- Nutrition Exercise
- Skin Aging, Nutritional Cosmetics and Free Radicals
|
| 17:15 - 17:30 |
Daily Tests on Phlebology and Anti-Aging and Hormone Replacement Therapy |
