AAAM LEVEL 2 DIPLOMA COURSE
November 3-7, 2014
Las Vegas, NV
Course Faculty: Manon Pilon (CANADA); Michel Delune, MD (USA); Jose R. Cabo-Soler, PhD (Spain); David P. Melamed, MD (USA); John Kim, MD (USA)
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DAY 1: Monday, November 3, 2014. Faculty: Manon Pilon
MARKETING AND BUSINESS STRATEGIES FOR A SUCCESSFUL MEDSPA |
| 07:30-08:30 |
Registration and Continental Breakfast |
| 08:30-08:45 |
Introductions and Objectives of Course Attendees |
| 08:45 -10:30 |
Overview of a Successful Medical Spa Concept
- Learn marketing strategies and concepts that have transformed medical spas, spas and clinics worldwide
- Learn ways to increase revenue and credibility by offering new approaches
- Learn how to double your revenue and build customer loyalty
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| 10:30-11:00 |
COFFEE BREAK |
|
| 11:00 -12:30 |
Marketing Strategies to Develop Your Business
- Easy and effective marketing ideas
- How to choose the right services for today's medical spas
- Service
- Most profitable
- Least profitable
- Most strategic
- Effective services and product development
- Benefits of cross marketing services and prodcuts
- Public Relations companies and publicity strategies
- Internet strategies
- Efficient and cost effective marketing tools
|
| 12:30-13:30 |
LUNCH |
|
| 13:30 - 15:00 |
Marketing Strategies to Continue Business Growth |
| 15:00 - 15:30 |
COFFEE BREAK |
|
| 15:30 - 16:00 |
Staffing
- The importance of the first interview
- "Must have" qualities of each employee
- How to impact employees performance with motivation
- The value of detailed job descriptions
- Tips on how to manage staff
- Compensation structure
|
| 16:00 - 16:30 |
Medical Spa Start-Up Overview
- Where to start and how
- What equipment to start out with
- Profitable services
|
| 16:00 - 16:30 |
Daily Quiz on Medical Spa Marketing |
| 16:00 - 16:30 |
Overview of Objectives & Question and Answer Session |
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Day 2: Tuesday, November 4, 2014. Faculty: Michel Delune, MD
COSMETIC DERMATOLOGY
|
| 08:00 - 08:30 |
Continental Breakfast |
| 08:30 - 10:30 |
- Pigmentary disorder management
|
| 10:30-11:00 |
COFFEE BREAK |
|
| 11:00-12:30 |
- Sun Protection of All Skin Types
- Scar Management
|
| 12:30-13:30 |
LUNCH |
|
| 13:30 - 15:00 |
Acne
- Etiology
- Classification
- Complications
- Treatment
Rosacea
- Causes of Rosacea
- Treatments
|
| 15:00 - 15:30 |
COFFEE BREAK |
|
| 15:30 - 17:00 |
- Cellulite
- Latest Developments in treatment of Stretch Marks
|
| 17:00 - 17:15 |
- Daily Test on Cosmetic Dermatology
|
| 17:15 – 17:30 |
- Laser Company Quanta Demostration
|
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Day 3: Wednesday, November 5, 2014. Faculty: Jose R. Cabor-Soler, PhD
ANTI-AGING AND HORMONE REPLACEMENT THERAPY
|
| 08:00 - 08:30 |
Continental Breakfast |
| 08:30 - 09:30 |
Aging: Concept and Mechanisms |
| 09:00 -10:30 |
Nutrition and Healthy Aging |
| 10:30 -11:00 |
COFFEE BREAK |
|
| 11:00 - 12:30 |
Basic Lab Tests for Initiating an Anti-Aging Practice |
| 12:30 - 13:30 |
LUNCH |
|
| 13:30 - 14:15 |
Melatonin in Anti-Aging Medicine |
| 14:15 - 15:00 |
DHEA and Healthy Aging |
| 15:00 -15:30 |
COFFEE BREAK |
|
| 15:30 - 16:30 |
Thyroid Hormones and Aging |
| 16:30 - 17:30 |
Somatopause: Growth Hormone Replacement |
| 17:30 - 18:30 |
Andropause: Testosterone Replacement |
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Day 4: Thursday, November 6, 2014. Faculty: David P. Melamed, MD
ADVANCED BOTULINUM TOXIN TYPE A AND DERMAL FILLERS
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| 08:00-08:30 |
Continental Breakfast |
| 8:30-10:30 |
Botulinum Toxin Type A (BTA)
- Advanced Botulinum Toxin Type A Techniques
- BTA treatment for d-collet-
- BTA treatment for Masseter
- Axillary Hyperhidrosis
- Other indications
|
| 10:30-11:00 |
COFFEE BREAK |
|
| 11:30-12:30 |
Dermal Fillers
- Facial wrinkles classification
- Fillers and techniques revision
- Facial volume improvement
- Mid-face treatment
- Cheek augmentation
- Chin augmentation
- Nasal bridge enhancement
- Lip augmentation
- Tear trough
|
| 12:15 – 12:30 |
Daily Test on Botox and Fillers |
| 12:30-13:30 |
LUNCH |
|
| 13:30 – 15:00 |
Practical Workshop and Hands-On Botulinum Toxin A
|
| 15:00-15:30 |
COFFEE BREAK |
|
| 15:30-17:30 |
Practical Workshop and Hands-On Dermal Fillers
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Day 5: Friday, November 7, 2014. Faculty: John Kim, MD
PHLEBOLOGY AND PAIN MANAGEMENT
|
| 08:00 - 08:30 |
Continental Breakfast |
| 08:30 - 10:30 |
Aesthetic Medicine & Phlebology
- Aesthetic Medicine & Phlebology
- Venous system
- Varicose Veins
- Spider Veins
- Medical treatments
- Laser treatments
- Surgical treatments
|
| 10:30 - 11:00 |
COFFEE BREAK |
|
| 11:00 - 11:30 |
Sclerotherapy
- Definition & Technique
- Substances used
- Patient selection
|
|
| 11:30 - 12:30 |
Live Demonstrations and Hands-On Sclerotherapy |
|
| 12:30 - 13:30 |
LUNCH |
|
| 13:30 - 15:00 |
Pain Management in Aesthetic Medicine
- Definition of pain and different types of pain sensation
- Regional, Local and Topical Anesthesia:
- History and effects
- Complications and toxicity
- Blocks, Intravenous Injections, Spinal and Epidural Injections
Agents and Techniques
- General face anatomy
- Facial nerve anatomy
- Trigeminal nerve anatomy
- Supraorbital, Infraorbital, Maxilar and Mandible Nerves Block
|
| 15:00 - 15:15 |
COFFEE BREAK |
|
| 15:15 - 15:30 |
Daily Test on Pain Management |
